Our history

Our history begins in Guadalajara, Jalisco, in 1987, with the installation of the first coal activation plant from coconut shell in North America. When Carbotecnia was established in 2003, we already exported to Europe and South America, and manufactured special activated carbons, such as: bacteriostatic, surface-modified, ingestible and ultra-pure.

After filtration (retention of solids present in a fluid), activated carbon adsorption is the second most used fluid purification operation by humans, so the company has been researching, developing and offering engineering for these purposes.

The most frequent application of activated carbon is water purification, so in 2004 we entered the field of engineering and sale of plants, equipment and supplies for the purification and production of process water. The latter are those that require particular parameters, such as in the chemical, agricultural, pharmaceutical and semiconductor industries, among others.

Since its inception, the company's strategy consisted of providing the best possible technical support and technical training for our clients, to seek with them, and in a co-responsible manner, the solution of their problems or the achievement of their purification goals. .

In addition to the above, as of 2006 we have sought to form a truly socially responsible company. This, not only to give it added value and to make it an area of fulfillment for those who interact with it (the staff, suppliers, clients and the community that surrounds it), but as an essential part of a strategy of competitiveness and permanence.

We continue to build this project.

  • 2019 - Our activated carbon line was NSF certified


  • 2004 - We ventured into water treatment systems


  • 2003 - We founded Carbotecnia with the manufacture of special coals for air


  • 1897 - The family founded Nobrac, the first coconut shell manufacturing plant in North America

Our purpose

Contribute to obtaining healthy and pleasant liquids and gases, through activated carbons, engineering for their application, and equipment and supplies to produce drinking and process water.


Our vision

To be recognized as the most capable human team for those who need a professional solution in fluid purification.

Our values


Work is a condition for the fullness and prosperity of the human being.


The company is the organization whose goal is to generate material benefits, and therefore it is a conducive environment for work.


Our company is all the people who take part on it. To look for the best for it is to seek the best for all our collaborators.


The company will be honest, strong and competitive. You will always have challenges in innovation, you must exceed brands and grow continuously.


The company will have an efficient administration; It will be austere and orderly; its structures will be simple; have clear objectives, goals, and strategies.


For people to be successful through the company that they make up, they require a sense of belonging that allows them to put it first in the search for the common good.


For its employees, the company will seek: that work and responsibility are stimulating and translate into self-esteem; may they find the freedom to express themselves in it; that all have the possibility of climbing to the highest positions; recognize personal results and grant rewards.


It is indispensable for the collaborators:

The preparation necessary to fulfill their responsibilities; training to master the work tools and procedures; the continuous development of capacities such as: analyze, synthesize, make judgments, find solutions, make decisions, work under pressure, form teams, reconcile opposites, express themselves correctly in oral and written form.

Dedication, punctuality, order, follow-through, use of reason (and not just intuition) and development of the ability to distinguish the essential from the tribal.

Optimism, humility, equanimity, creativity, flexibility, tolerance, respect and kindness.

Human development; the knowledge of oneself. Overcoming sick emotions, such as fear and guilt.

Austerity, savings and investment of the same in the best available alternatives.


Safety will be a condition for all activities.


For the company, the customer is as important as the supplier, the collaborator, the neighbor, the competitor, the partner and the community in general.


In the company, the exercise of authority will be directly related to serving others.


The less favored personnel in the socioeconomic plane will be better gradually, and not only in the matter of salaries. This will be done without paternalism and in a co-responsible manner.


Social and environmental awareness is fundamental for the company. Through your performance, you will do your part to eradicate poverty. It will be supportive, committed, and respect nature.